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The future of Real Estate Marketing

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  • Ravi Patel
  • January 12, 2018
  • 3 min to read
The future of Real Estate Marketing

Envision and experience the properties personally in the real world before moving into your new space. The real estate industry is evolving rapidly by the latest innovations in technology. Augmented Reality and Virtual Reality are the two powerful technologies making the biggest impact in this sector.

Augmented Reality is being used by real estate pioneers to bring life and light to a 3D floor plan. AR brings dull lifeless brochures to exciting mini world where the potential buyer can see the entire layout in 3D. One can have the 360 degree view of the exterior as well the interior such as decor, bathroom fittings, wall designs, floor textures and much more. Real Estate marketers are using AR technology to present the overall look and feel to the clients before they make the purchase.

For example, if the marketer is having an AR app, it lets the buyer view an empty space, see the entire layout and plan, populate it with the furniture and other elements of their own choice, and experience it all as if it at the actual size, just the way it would be once built. AR technology matches the real world dimensions.

Real Estate professionals believe that AR provides great value and deal at the early stage of a project to the selling and marketing of them. Marketers are using AR to bring interactive property models which accurately demonstrate construction or renovation plans in a way which blue prints and photographs can never do.

Augmented Reality empower investors and developers to engage the clients more effectively. It allows real estate professionals to offer unique experience and perspective to potential buyer from anywhere in the world. Helping both, developers and buyers save their time and process, this technology is only expected to grow further.

A Goldman Sachs report predicts that the AR and VR market in real estate will reach at least $80 billion by 2025. As we are heading towards a digital boom, it is said that by 2020, the construction industry will be of 9500 Cr. Sq.Ft. and there will be 730 million digital users. The construction industry ranks third among the 14 major sectors in terms of direct, indirect and induced effects in all the sectors of the economy.

Peeking into the future, this AR-VR technology will be becoming more user friendly. Both the marketer and the buyer will be able to define their requirements then and there itself and make the necessary changes as they want it. No more waiting for the changed designs. That all can be done right in front of the customer by just few clicks and taps. For example, draw new architectures, change the dimensions of the rooms the way buyer want, and much more. It’s just not 360 degree viewing of exterior or interior, it’s much more than that.

Plutomen has created an AR based application for builders and property developers which helps them in selling the current and future properties to prospective clients. This enables the sales team to give their prospective buyers the complete sense of property that’s almost the equivalent of showing them the final finished product. This AR app provides real estate marketers with the ability to showcase properties from a 3D perspective, which was all till now have done on flat print materials.

This technology will be a brilliant marketing tool for real estate marketers, in unlocking the potential customers from all over the world. As the buyers can see the minimalists details of the property they dream of buying before it’s materialized in real space.



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