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In an age where there are self-driven cars with user-specific thoughtful ergonomics such as automatically adjustable steering and seat controls tailored to the user’s comfort, it has become even more essential to find a way to bring such futuristic and technologically adept cars to the users.

These machines are built with years of research, billions of dollars with attention to quality and details. But many automobile manufacturers find themselves in a situation where they fail to make conversions and their cars don’t reach the customers as it was intended for originally. No matter how much effort they have put into it, without making the customers experience and get a feel of how actually these technological masterpieces work and feel, it becomes challenging to sell these cars. Adding to this, there is the issue of spatial deficit. There is often an issue of not being able to display as many models as available, and they have to be kept to a dedicated warehouse that can be costly. We all agree that cars are huge, and it becomes quite tricky to get each car transported from one warehouse to a center can be a logistics challenge as well.

Another disadvantage that comes with physical car centers is that it often requires a dedicated person who has to assist and guide through the center and different models and their features. It is also difficult to get a 360 view of the car without having to physically walk through which can be time consuming if there are many models in the picture.

The automobile industry is already no stranger to competition and change. And with more automobile companies adding to the market, it is very difficult to create a unique customer experience that seals the sale. And with the increasing number of customers shifting to public transportation and other means of transportation such as two-wheelers or bikes for those who are looking to take an environment-friendly approach, the automobile industry is at tremendous risk. Adding fuel to this already burning fire is the pandemic.

Since the lockdown and several other social restrictions imposed by the government, car sales have declined by almost 44.44%, which is a massive hit to the automobile industry. This has created a critical need for a solution that brings the functionalities and experience of dealer centers to the customers without having them visit the centers. Without a plausible technological disruption, it would be a really herculean task to reach these cars to customers.

Technology has the potential to bring vertical change (as described by Peter Theil) and revolutionize how we market our products and approach our customers. In an industry that is moving and constantly witnessing change and the drivers of that change are AR and VR. With the augmented reality automotive sector growing from $6.5 billion to $8 billion, it is apparent that more enterprises are more than just looking forward to adopting AR.

What if we told you that there is a solution to all of the above problems? What if just one application solves all the arduous problems that have troubled car companies to date? What if this one application brings the car you always wanted to drive at the comfort of your home or work?

Using our technological powers, capabilities, and experience in rendering and developing futuristic technology, we have developed an application that brings a change in the automotive industry, ShARyo.

The problem of limited space is no longer a setback with ShARyo, an all-inclusive made specifically for catering to the automobile industry. With this application, one can host as many models as they would like to a platform that is expansive in size with features tailored to leave a mark on prospects.

ShARyo is developed to provide our users with an experience that allows them to visually recreate some of the most fascinating car models and concepts from companies around the world. It allows the user to get to virtually drive the car and get first-person, second person and third-person view of the car in real-time. With the added benefit of customized view, the user can see how a specific design would look like in all the available variants. There is more to it about ShARyo than meets the eye, it comes with the feature of drive mode that literally allows the user to take a virtual drive of the car! With the lamp feature, the application renders a 3rd person view of the car with all of its lamps on. Cool feature, ain’t it?

And despite being uber technically ShARyo is contrastingly quite simple to use. Made with rigorous testing, it renders a realistic 3D image of a car on a surface you point your device’s camera to. One of the interesting features that it comes with is its ability to control the size of that render this allows the user to place it from a relatively small surface of an office desk to a wider and more spread-out surface outdoors. All of this at the comfort of the user’s fingertips.

This is a revolution in terms of how car companies could bring their cars to their users. Unlike the earlier times wherein the cars were to be “handed over” to the user by salesmen with little preview and a test drive which involved sometimes with a lot of waiting and that too with less choice on what model to test drive, now the user can actually get in-depth idea on the model they were to consider for purchase.


    • Can be used to pitch features of the car to the customer directly
    • Data relating to preferences to a particular design combination can be obtained
    • Help user narrow down their choice from a range of selections
    • Provide users with anytime anywhere access to car's features and designs

    How ShARyo is helpful

    • Cuts reliance on physical space and limitations of physical space
    • Improves reach by taking care centers to homes and works around the globe
    • Allows the user to get an in-depth idea of the driver's cockpit (HUD view)
    • Scalable to large, original size and small size making it suitable for most locations
    • Gives freedom to choose specific combinations of rims, decal, finishes and more

    Features that ShARyo offers

    • Provides a virtual space for displaying different models
    • Screens all the possible variants and designs of a car in a real-time rendering
    • Renders a POV of the car comprising of the cockpit, passenger seating and more
    • Gives an in-depth view of how specific parts look together in different combinations
    • 360-degree view of the car with drive mode and flashlight feature
    Case study

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